“Should we add a second storey, or just sell up and buy something bigger?” The classic renovate-or-relocate question is one of the most common forks Gold Coast families hit — usually around the second child, the home office that never happened, or the parents who now stay for months at a time.
Short answer: if your block and your suburb are the things you’d miss, building up usually deserves serious analysis before you list — because moving has a hidden price tag most people underestimate. Selling a Gold Coast home and buying the next one typically consumes tens of thousands of dollars in pure transaction costs — agent commission, marketing, conveyancing, transfer duty on the new home, and the move itself — money that buys you no extra space at all. A second-storey addition is a genuinely big project (typically $400,000–$600,000 all-in for a 100–120m² upper level), but every dollar of it goes into your own home on the block you already own.
Quick answer
Moving costs (typical GC example): roughly $80,000–$95,000 in transaction costs alone when selling ~$1.1M and buying ~$1.4M — before any price difference between the homes
Second-storey addition: typically $400,000–$600,000 total for 100–120m² added — see our full second-storey cost and process guide
Building up wins when: you love the location, the block is hard to replace, and the home can carry a second level
Moving wins when: the structure can’t take it economically, the suburb itself is the problem, or you need the space now
Best suited for: building up → families who love where they live; moving → families who need a genuinely different location
First step either way: a feasibility check on what your home and block can actually support
Neither option is “the cheap one” — they’re different equations. Moving trades transaction costs and the price gap between houses for immediacy. Building up trades construction cost and 8–14 months of project for keeping land, street and school catchment you can’t buy back later. As a licensed building designer and licensed builder, my job is often less “design the addition” and more “help a family work out which equation is theirs.” Here’s the framework I use.
The sticker price of moving is the new house. The real price includes a long list of costs that don’t buy a single extra square metre. As an illustration — selling around $1.1M and buying around $1.4M, both fairly ordinary Gold Coast numbers in 2026:
| Cost of moving | Typical range (illustrative) |
|---|---|
| Agent commission (~2.5% + GST on the sale) | $28,000 – $33,000 |
| Marketing the sale | $2,000 – $4,000 |
| Conveyancing (both transactions) | $2,000 – $3,000 |
| Transfer duty on the $1.4M purchase (owner-occupier concession) | ≈ $48,850 |
| Removalists, cleaning, reconnections | $3,000 – $6,000 |
| Total transaction cost | ≈ $85,000 – $95,000 |
≈ $85,000–$95,000 — the typical cost of the move itself in this example, before you’ve gained a single square metre.
These figures are illustrative only — commissions are negotiable, duty depends on your price and eligibility (check the Queensland Revenue Office’s current rates), and none of this is financial advice. But the shape of the maths is the point: the move itself can cost the better part of $100,000 before you’ve gained anything, and on top of that sits the actual price difference between your home and the bigger one.
We keep the full breakdown — structural assessment, design, engineering, staircase, roof, temporary accommodation, timelines — in our dedicated second-storey addition guide, so this article won’t repeat it. The headline numbers: a typical 100–120m² upper level lands around $400,000–$600,000 all-in, takes 8–14 months from first consultation to completion, and you’ll almost certainly live elsewhere during construction.
That’s real money and real disruption — nobody should pretend otherwise. And building up has its own hidden costs worth naming, just as moving does: temporary accommodation and storage for 4–8 months, interest on the money during construction, and — the big one — unexpected structural upgrades if the existing home wasn’t properly assessed first. That last item is exactly what feasibility-first design exists to catch: the fewer surprises in the ground and the walls, the closer the finished cost sits to the quoted one.
The honest comparison isn’t “moving costs $90k, building costs $500k, so moving wins.” It’s:
At a glance:
| Moving | Building up | |
|---|---|---|
| Keeps your block, street and catchment | ❌ | ✅ |
| Extra space straight away | ✅ (weeks) | ❌ (8–14 months) |
| Major construction to live through | ❌ | ✅ |
| Transaction costs (commission, duty, conveyancing) | High | None |
| Construction cost | None | High |
| Layout designed around your family | ❌ | ✅ |
Which side wins depends almost entirely on your block, your structure and your suburb — which is why this is a feasibility question before it’s a finance question.
And one honest observation from years of these conversations: many families ultimately choose to build up because they can’t replace their neighbours, their school community or their lifestyle — even when the financial comparison is close. When people weigh “should we move or renovate,” the numbers frame the decision, but the street usually decides it. That’s a legitimate answer, not a sentimental one — those things have real value that no spreadsheet line captures.
Building up is the wrong answer often enough that we talk people out of it regularly:
And if your home needs so much work that you’re really rebuilding it — that’s a different fork entirely: see knockdown-rebuild vs renovation. If you have yard to spare, a ground-floor extension is usually 20–30% cheaper per square metre than building up, too.
Whether you build up or move comes down to four questions, in order:
Most families can answer questions 2 and 4 around the kitchen table. Questions 1 and 3 are where we come in: a feasibility-first assessment of what your home can structurally support, what your block allows, and a realistic all-in cost picture — from someone who designs additions and holds a builder’s licence, so the numbers reflect how the project actually gets built. That’s the whole point of our renovation and redesign service: know which equation is yours before you list the house or fall in love with a floor plan.
Request a $280 consultation — the fee is credited toward your project if you proceed with design — and you’ll know whether building up stacks up for your home before you make the biggest either/or decision on your street.
There’s no universal answer — moving costs tens of thousands in pure transaction costs plus the price gap to a bigger home; building up typically costs $400,000–$600,000, invested into the home you already own. Run both whole equations for your situation; the framework above shows how.
In our illustrative example (sell ~$1.1M, buy ~$1.4M), roughly $85,000–$95,000 — agent commission, marketing, conveyancing, transfer duty on the new home and the move itself. Your numbers depend on prices, negotiated fees and duty eligibility; check current Queensland Revenue Office rates.
A well-designed addition can improve value and usability, especially where extra bedrooms or views are prized — but any uplift is not guaranteed and depends on suburb, block, finish and market timing. Get local agent or valuer advice before relying on resale value, and design to avoid overcapitalising.
No — footings, framing, slab and soil all need assessment, and some homes can’t carry a level economically. Older homes on stumps often suit raising and building under instead. The structural assessment comes first, before any design.
Almost certainly not. The roof comes off, and the ground floor gets structural work — plan for 4–8 months in alternative accommodation and put that cost into your comparison from day one. Our second-storey guide covers what the construction period actually involves.
Typically 8–14 months from consultation to completion, including design, approvals and 4–8 months of construction. Moving is measured in weeks — that speed difference is legitimate and belongs in your decision.
Nothing in this article is financial or legal advice. Costs shown are illustrative 2026 figures — always confirm current fees, duty rates and eligibility for your own transaction.
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